Social media for food and delicatessen shops
With food, taste decides, and taste does not come through a screen. So food sells through appetite, recipes and the maker’s story.
- Taste is hard to convey in a photo.
- Products are seasonal or available in limited quantities.
- Food comes with strict rules for health and nutrition claims.
12 post ideas
Prepare posts- A three-step recipe with your product
- A laid table: what to serve the product with
- Cutting, pouring, spreading up close
- How to store the product
- Carousel: what to cook with…
- The difference between similar products, such as types of honey or olive oil
- The farm, workshop or small producer (verified information only)
- The season: when things are harvested and made
- The people behind the product
- A seasonal new product or limited batch
- A gift hamper
- The last order date before the holidays
Formats that work
Recipes as a reel or carousel. Food on a table in daylight. Stories for fresh arrivals and “what should we cook” polls.
What to watch out for
- Nutrition and health claims: “high in fibre”, “supports digestion” and the like may only be used as authorised by Regulation (EU) No 1924/2006 and under its conditions.
- Labels: use “organic”, “farm” or “homemade” only in line with what the product actually meets.
This overview is not legal advice. If you are unsure about a specific claim, have it checked.
How Virlya helps
Turns a product photo into a scene on a laid table or in a kitchen.
Prepares recipe carousels and seasonal campaigns.
You approve every claim before publication, so nutrition claims stay under your control.
Frequently asked questions
- Can I say a product is healthy?
- A general “healthy” is risky. Nutrition and health claims on food are governed by Regulation (EU) No 1924/2006, which allows only specific wording. Write about taste, origin and use instead.
- What should I post when there is nothing new?
- Recipes and serving ideas. One product can carry dozens of recipes, and people save them.
Guides for this industry
Other industries
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Instagram and Facebook for an online cosmetics shop: post ideas, routines, reviews, formats and the EU rules for cosmetics claims.
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Instagram and Facebook for handmade makers and small producers: how to show your work, story and the price of handmade. Content ideas and how to save time.
What do you need people to hear about?
Say it in one sentence. Virlya prepares the copy, visuals and plan, and you just review the result.
Start without a brief