Social media for fashion and accessories shops
Fashion sells on social media through how a piece looks on a person and what to wear it with. Customers mainly ask two things: how does it fit, and what goes with it.
- Collections change quickly and every piece needs photos.
- Customers worry about choosing the wrong size.
- Content has to keep up with seasons, sales and holidays.
12 post ideas
Prepare posts- One piece, three outfits
- Fabric and cut up close
- An accessory for a specific occasion: work, a wedding, a trip
- Carousel: how to choose your size, with your real measurements
- How to wash and care for the fabric
- What to pair with what this season
- Unpacking a new collection
- Where the clothes come from or who makes them (verified only)
- Packing orders
- New in this week
- Last pieces in a size
- A sale with a clear end date
Formats that work
Outfit-change reels and carousels with combinations. Photos on a person work better than on a hanger. The vertical 4:5 format shows the whole outfit.
What to watch out for
- Discounts: when announcing a price reduction in the EU you must state the lowest price at which you offered the item in the 30 days before the reduction (Price Indication Directive as amended by the Omnibus Directive).
- Material and origin: state “100% cotton” or “made in Portugal” exactly as on the label and from your supplier.
This overview is not legal advice. If you are unsure about a specific claim, have it checked.
How Virlya helps
Prepares posts and carousels with combinations from your product photos.
Plans the campaign for a new collection or a sale in advance.
Writes captions separately for Instagram and Facebook.
Frequently asked questions
- How many photos do I need per piece?
- For social media, one good photo on a person and one detail are enough. More angles belong in the shop, which the post links to.
- How should I announce discounts?
- Clearly and truthfully: how much, on what and until when. Under EU price indication rules, state the lowest price from the 30 days before the reduction too.
Guides for this industry
Other industries
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Instagram and Facebook for handmade makers and small producers: how to show your work, story and the price of handmade. Content ideas and how to save time.
What do you need people to hear about?
Say it in one sentence. Virlya prepares the copy, visuals and plan, and you just review the result.
Start without a brief